The Insights – Bringing it all together
The List + The Survey + Industry Data and research equals a wealth of information, trends and actionable insights on Texas hospital social media and digital marketing activities. The data and insights provided here can be sorted by hospital size, type, location, specialization, target service lines and much more.
How can this help my hospital?
- Benchmark your activities against others
- Identify and support social media opportunities
- Identify and support digital (website, content, etc.) opportunities
- Identify digital advertising opportunities
- Take advantage of custom actionable recommendations
- Track progress through ongoing benchmarking and reporting. Learn more
Take advantage of our Insights
We offer multiple ways to use our data and services. Everything from free basic access and general recommendations with participation in our survey all the way to custom research and consultative support. Learn more about how you can unlock the power of this data for your hospital.
Learn how your hospital can use the full data set.
Social Media Sample Insights:
Question: Which Social Media and Digital Platforms Does Your Hospital Currently Use?
Does Your Hospital Respond to Online Comments?
Facebook Post Frequency - Reported vs. Actual
Does Your Hospital Restrict Access to Social and Video Sites on Internal Networks?
Budget, Staffing and Hospital Focus Sample Insights:
Overall Texas Hospital Marketing and Communications Budget Questions:
Our budget increased in 2016 over 2015:
We are expecting a larger budget in 2017:
Percentage of Texas Hospitals who responded true.
Texas Hospital Overall Marketing and Communications Department Budget Size
Digital Expendeture as Percentage of Overall Marketing Budget
Hospital Marketer Perception Sample Insights:
Perception Based Questions:
Digital Advertising Sample Insights:
Digital Ad Placement
Texas hospitals that reported running digital ads this budget cycle
Of the Hospitals That Reported Running Digital Ads This Budget Cycle, What Digital Advertising Tools Did They Try?
Top Service Lines That Hospitals Plan to Market in the Coming Months or Budget Cycle.
Heart/Cardio Related Google/Adword Searches That Are Not Matched With a Relevant Ad
Technology Related Sample Insights:
Website and Mobile Website Usage:
Hospitals with a website
Hospitals with a mobile friendly website
We were surprised to find that 24% of Texas hospitals do not have a moble firendly website. Many of the websites that are mobile friendly, still need work to make it easier for visitors to accomplish basic taskes from a mobile devise.